Optimal Leads specializes in online media buying for direct Web response. Getting you media advertising online is NOT an afterthought for Optimal Leads. It is something we have extensive experience doing and can be extremely beneficial for your business. We have years of experience in testing, media planning, buying, and trafficking to make your Internet campaign the best it can be. Our experienced professionals will help you develop a strategy, research, plan, and eventually launch an effective online ad campaign.

Setup

When Optimal Leads prepares for online advertising, several factors are taken into consideration. We budget our time and money to best reach the desired audience with the many resources we have. We evaluate factors based on prices, demographics, geography, service objectives, and building a relationship with the companies from which we buy the ad space.

Online Media Research: Planning the media buy we first research several factors. Measuring the audience, buzz insights, competitive analysis, and industry prices are all factors we take into consideration in the planning process.

Advertisement Material: Planning is half the battle. Once the market is researched and the target audience is completely pegged, we will then begin creating the actual ads.

Ad Delivery/Tracking Setup: We will set up a system to track the process of ads we buy to monitor their successes and to increase the ROI of the campaign.

Media Negotiations

Once the market is researched and ads are created, Optimal Leads will negotiate with advertising companies to get your ad placed. In this process, we will negotiate with media companies to set favorable terms of agreement, including rates, frequency, and other terms important to your campaign.

Optimal Leads performs two functions in negotiating your media placement:

• Negotiate the terms on which advertising is purchased on behalf of your business or organization.
• Plan campaigns based around the ad and online presence of your business or organization. Media buying is a major part of this process.

Presenting of Media Plan

Optimal Leads is dedicated to getting you the best deal with the most exposure. With a well-organized, seamless pitch, we will make this happen. Our marketing experts have negotiated terms on countless ad campaigns. Your campaign will not be an exception. We will go to bat for your company and land you an beneficial media deal.

Campaign Execution

Once the campaign is negotiated and purchased, your banner ads will be shown on the targeted website(s). Optimal Leads’ state-of-the-art tracking software will measure the traffic and success of the ad(s). Once the results are in, we will report to you on a weekly and/or monthly basis, depending on the pre-determined concept.

Our Client Development Specialists and Creative Team are ready to help take your business or organization to a new level. Contact us today!