Internet marketing is the most important, cost-effective method to drive customers to you and your product. With professional setup and management, Internet marketing can be a major asset in spreading the word about your company or organization.

Optimal Leads is Your One Stop Source for Internet Marketing in the Metro Detroit area. Located in West Bloomfield, MI, we will optimize, maintain, and manage your Internet campaigns with care, strategy, and integrity.

Below are the facets of Internet marketing that are necessary to make your company’s online presence effective and profitable.

Search Engine Optimization (SEO)

Building a Web site is not enough. You must optimize its Web presence by strategically placing keywords and phrases throughout the site’s copy. Our trained SEO experts will increase traffic to your Web site by:

• Improving your current Web site and/or creating from scratch an aesthetically pleasing, well-written new site.
• Optimizing Web traffic through the keywords and content on the page. We have researchers who will help you decide which keywords are best, and will work closely with your company to outline a platform for Web optimization.
• Analyzing and breaking down your competition.
• Building back links to your site.

Learn more about Optimal Leads Search Engine Optimization services.

Pay Per Click Management (PPC)

As pay per click management evolves and develops, it gets more complicated, requiring the services of PPC professionals. Properly executed, PPC has the potential to show the best results while reducing cost and increasing your Web traffic. We will carefully execute an effective PPC effort through extensive planning, a no-holds-bar PPC campaign launch, daily maintenance, and weekly and/or monthly reports. Learn more about Optimal Leads Pay Per Click Management services.

Online Media Buying

Optimal Leads specializes in online media buying for direct Web response. We have years of experience in testing, media planning, buying, and trafficking to make your Internet campaign the best it can be. Our experienced professionals will help you develop a strategy, research, plan, and eventually launch an effective ad online ad campaign. Learn more about Optimal Leads Online Media Buying services.

Affiliate Marketing

Affiliate marketing uses a Web site to drive traffic to another. This facet of online marketing is often overlooked by advertisers. We award our affiliates for bringing visitors to our client Web sites, so we work on many different levels to make sure your online presence is efficient and highly visible.

E-mail Marketing

We can create an extensive list of your past, present, and future clients’ e-mail addresses, and contact them (via e-mail) on a pre-determined, regular basis. This marketing strategy is an important and easy way to contact your target audience. In its email marketing campaigns, Optimal Leads Inc. adheres to the CAN-SPAM Act.

Co-registration

Co-registration is the list-building process involved in e-mail marketing. There are several ways to execute co-registration to build a solid e-mail list. We will find partnerships to increase and execute co-registration. Co-registration has proven to be extremely valuable in gaining thousands of e-mail addresses for our highly successful e-mail marketing campaigns.

Our Client Development Specialists and Creative Team are ready to help take your organization to a new level. Contact us today!